Sephora Blog: The Glossy
Sephora Blog: The Glossy

Blog post to promote Marc Jacobs Beauty partnership in Sephora stores. Worked on assignments, edited interviews, and collected interview questions for the editorial team at Sephora for the Sephora blog, The Glossy.

bareMinerals®
bareMinerals®

Global campaign copy asset for new product launch, Invisible Light™. Product launched in USA, Canada, Europe and Japan. 

Engravables Campaign Spread
Engravables Campaign Spread

 Excerpt from the Stella & Dot '16 summer lookbook.

bareMinerals®
bareMinerals®

Global launch copy for GEN NUDE™ campaign. Repurposed for a mobile homepage. 

EVER Skincare
EVER Skincare

Campaign for new product launch. Two new SKUs added to the EVER product line: masks! View the digital launch assets here. Had to come up with a communication strategy as to why customers needed to have both masks. Launch emails generated high revenue on the first day, garnering a "high five" from the CEO. 

Ever MASKS_2.jpg
Facebook Post
Facebook Post

For GSN Games mobile app, GSN Casino. I worked on this new game launched in the GSN Casino mobile app, which has millions of users worldwide. This post if part of the marketing package created for the new game. 

Levi's® Made & Crafted™
Levi's® Made & Crafted™

Working on communication for this collection for Levi's global brand. This is the men and women's collection redesign for site. 

LMC_landingpage_H216 (2).jpg
LMC_landingpage_H216 (4.jpg
LMC_landingpage_H216 (3.jpg
LMC_landingpage_H216 (2)-page-009.jpg
LMC_landingpage_H216 (2)-page-007.jpg
Facebook Post Cross-Promotion
Facebook Post Cross-Promotion

Social post for GSN Games on their Solitaire TriPeaks app to promote the new GSN Grand Casino app.

EC16_353_May_ECom_PM_PrepPrime_R.jpg
GSN Games Facebook Series, #BehindTheScreen
GSN Games Facebook Series, #BehindTheScreen

Weekly social story to post on Facebook and announce on Twitter. I came up with a concept to engage players by electing corporate GSN Games employees (artists, designers, product managers, etc.), who took turns being voted on by millions of players worldwide to be interviewed live on Facebook. I had to participate :)

Sephora Blog: The Glossy
Sephora Blog: The Glossy

Interview with entertainment personality and beauty maven, Kat Von D. Worked on assignments, edited interviews, and collected interview questions for the editorial team at Sephora for the Sephora blog, The Glossy.

Stella & Dot
Stella & Dot

Landing page to show customers the new engravable jewelry collection. 

Sephora Blog: The Glossy
Sephora Blog: The Glossy

Interview with Tom Ford as his scent, Black Orchid, was a top seller in store that year. Worked on assignments, edited interviews, and collected interview questions for the editorial team at Sephora for the Sephora blog, The Glossy.

EVER Skincare: Print Insert
EVER Skincare: Print Insert

Informational insert on two new products for the EVER Skincare product guide. Translated into French for Canada and Spanish markets. 

Sephora: Nail Polish Names
Sephora: Nail Polish Names

Assisted editorial team in naming nail polish shades for new line of Sephora's own brand, Formula X. This line continues to be a bestseller across Sephora stores in the USA. 

bareMinerals®
bareMinerals®
bareMinerals®
bareMinerals®

Samples of marketing copy for mobile home pages and banners.  

Lifestyle Post for Matchmaker
Lifestyle Post for Matchmaker

Innovative Match's Cassie Zempa-Keim is a luxury matchmaker who has high profile clients in NYC and SF. I handled her blog and worked with Cassie to jot down the correct notes and write blog posts for her company's website -an extremely interesting and fun experience! 

KEEP Collective
KEEP Collective

Social media flyer for Black Friday sale. This sale campaign was responsible for breaking the all-time sales record for KEEP in one day-pulling in over $400,000. 

EVER Skincare
EVER Skincare

B2B social flyer posted as a marketing tool in "The Hub" for skincare Specialists to use on their personal social media accounts. 

bareMinerals® GEN NUDE™
bareMinerals® GEN NUDE™

Copy for global campaign launch on product page header to market within bareMinerals site. 

bareMinerals® GEN NUDE™
bareMinerals® GEN NUDE™

Copy for global campaign launch on product page header to market within bareMinerals site. 

bareMinerals® GEN NUDE™
bareMinerals® GEN NUDE™

Copy for global campaign launch on product page header to market within bareMinerals site. 

bareMinerals®
bareMinerals®

Facebook post for the global brand Facebook page. 

GSN Games
GSN Games

Worked with art to design a madlib to promote a new bingo game release on social media. 

GSN Games
GSN Games

Facebook post for GSN Games mobile app, GSN Casino.

Puretergent
Puretergent

One of many Facebook posts written for CPG company, Puretergent, a botanical laundry detergent company.  

bareMinerals
bareMinerals

Series of new site assets that include mobile home pages and category banners for various product ranges. 

Puretergent
Puretergent

One of many Facebook posts written for CPG company, Puretergent, a botanical laundry detergent company.  

GSN Games
GSN Games

Facebook post for GSN Games mobile app, GSN Casino.

Sephora Blog: The Glossy
bareMinerals®
Engravables Campaign Spread
bareMinerals®
EVER Skincare
Ever MASKS_2.jpg
Facebook Post
Levi's® Made & Crafted™
LMC_landingpage_H216 (2).jpg
LMC_landingpage_H216 (4.jpg
LMC_landingpage_H216 (3.jpg
LMC_landingpage_H216 (2)-page-009.jpg
LMC_landingpage_H216 (2)-page-007.jpg
Facebook Post Cross-Promotion
EC16_353_May_ECom_PM_PrepPrime_R.jpg
GSN Games Facebook Series, #BehindTheScreen
Sephora Blog: The Glossy
Stella & Dot
Sephora Blog: The Glossy
EVER Skincare: Print Insert
Sephora: Nail Polish Names
bareMinerals®
bareMinerals®
Lifestyle Post for Matchmaker
KEEP Collective
EVER Skincare
bareMinerals® GEN NUDE™
bareMinerals® GEN NUDE™
bareMinerals® GEN NUDE™
bareMinerals®
GSN Games
GSN Games
Puretergent
bareMinerals
Puretergent
GSN Games
Sephora Blog: The Glossy

Blog post to promote Marc Jacobs Beauty partnership in Sephora stores. Worked on assignments, edited interviews, and collected interview questions for the editorial team at Sephora for the Sephora blog, The Glossy.

bareMinerals®

Global campaign copy asset for new product launch, Invisible Light™. Product launched in USA, Canada, Europe and Japan. 

Engravables Campaign Spread

 Excerpt from the Stella & Dot '16 summer lookbook.

bareMinerals®

Global launch copy for GEN NUDE™ campaign. Repurposed for a mobile homepage. 

EVER Skincare

Campaign for new product launch. Two new SKUs added to the EVER product line: masks! View the digital launch assets here. Had to come up with a communication strategy as to why customers needed to have both masks. Launch emails generated high revenue on the first day, garnering a "high five" from the CEO. 

Facebook Post

For GSN Games mobile app, GSN Casino. I worked on this new game launched in the GSN Casino mobile app, which has millions of users worldwide. This post if part of the marketing package created for the new game. 

Levi's® Made & Crafted™

Working on communication for this collection for Levi's global brand. This is the men and women's collection redesign for site. 

Facebook Post Cross-Promotion

Social post for GSN Games on their Solitaire TriPeaks app to promote the new GSN Grand Casino app.

GSN Games Facebook Series, #BehindTheScreen

Weekly social story to post on Facebook and announce on Twitter. I came up with a concept to engage players by electing corporate GSN Games employees (artists, designers, product managers, etc.), who took turns being voted on by millions of players worldwide to be interviewed live on Facebook. I had to participate :)

Sephora Blog: The Glossy

Interview with entertainment personality and beauty maven, Kat Von D. Worked on assignments, edited interviews, and collected interview questions for the editorial team at Sephora for the Sephora blog, The Glossy.

Stella & Dot

Landing page to show customers the new engravable jewelry collection. 

Sephora Blog: The Glossy

Interview with Tom Ford as his scent, Black Orchid, was a top seller in store that year. Worked on assignments, edited interviews, and collected interview questions for the editorial team at Sephora for the Sephora blog, The Glossy.

EVER Skincare: Print Insert

Informational insert on two new products for the EVER Skincare product guide. Translated into French for Canada and Spanish markets. 

Sephora: Nail Polish Names

Assisted editorial team in naming nail polish shades for new line of Sephora's own brand, Formula X. This line continues to be a bestseller across Sephora stores in the USA. 

bareMinerals®
bareMinerals®

Samples of marketing copy for mobile home pages and banners.  

Lifestyle Post for Matchmaker

Innovative Match's Cassie Zempa-Keim is a luxury matchmaker who has high profile clients in NYC and SF. I handled her blog and worked with Cassie to jot down the correct notes and write blog posts for her company's website -an extremely interesting and fun experience! 

KEEP Collective

Social media flyer for Black Friday sale. This sale campaign was responsible for breaking the all-time sales record for KEEP in one day-pulling in over $400,000. 

EVER Skincare

B2B social flyer posted as a marketing tool in "The Hub" for skincare Specialists to use on their personal social media accounts. 

bareMinerals® GEN NUDE™

Copy for global campaign launch on product page header to market within bareMinerals site. 

bareMinerals® GEN NUDE™

Copy for global campaign launch on product page header to market within bareMinerals site. 

bareMinerals® GEN NUDE™

Copy for global campaign launch on product page header to market within bareMinerals site. 

bareMinerals®

Facebook post for the global brand Facebook page. 

GSN Games

Worked with art to design a madlib to promote a new bingo game release on social media. 

GSN Games

Facebook post for GSN Games mobile app, GSN Casino.

Puretergent

One of many Facebook posts written for CPG company, Puretergent, a botanical laundry detergent company.  

bareMinerals

Series of new site assets that include mobile home pages and category banners for various product ranges. 

Puretergent

One of many Facebook posts written for CPG company, Puretergent, a botanical laundry detergent company.  

GSN Games

Facebook post for GSN Games mobile app, GSN Casino.

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