HP for Designkitchen Agency
HP for Designkitchen Agency

Facebook post for global HP account spotlighting the HP Pavilion x360 Laptop. 

INSIGHT

The Pavilion x360 is a veritable transformer. It can go from one mode to another to suit your needs—working, watching, playing, and going. So let’s tell this mode story in a really cool way using an animated morphing GIF.

Target demo: younger millennials and GEN Z. Click here to view the video

Levi's® Global Brand
Levi's® Global Brand

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

bareMinerals
bareMinerals

Warm up to summer email. Concepted idea (travel story) and executed with senior digital designer. Copy and design was used for British market and translated for French marketing team for execution in Europe. 

HP for Designkitchen Agency
HP for Designkitchen Agency

Facebook post for global HP account spotlighting the HP Envy All-in-One. 

INSIGHT

If you want to enjoy some immersive entertainment, whether at home or on the go, the ENVY Laptop is a great choice. Its HD display (optional 4K) gives you a larger-than-life cinematic experience. That’s exactly what we’ll communicate in this super fun execution. 

Target demo: older millennials who brand themselves with experiences. Click here to pan on image. 

Stranger Things Facebook Post
Stranger Things Facebook Post

Facebook post for global HP account spotlighting the HP Pavilion Laptop. 

INSIGHT

HP laptops are your portal to the internet, movies, entertainment, games, and more. When you open the screen, you’re transported to another place, free of the day’s trials and tribulations. So kick back and chill with an episode of the wildly popular, Netflix TV show, Stranger Things. The sci-fi show has quickly gained an international cult following, putting it in direct competition with Game of Thrones.

Target demo: older millennials. 

Click here to view the video

bareMinerals®
bareMinerals®

Email send out to US market, then repurposed for French and Canada vacation messaging. 

HP for Designkitchen Agency
HP for Designkitchen Agency

Instagram post for global HP account spotlighting the Spectre Laptop. Target demo: luxury, tech loving millennials who are obsessed with latest trends in design, style and culture. Click here to watch/listen to video.

Stella & Dot
Stella & Dot

Concept email for USA rebrand, showcasing the 2016 spring collection. Partnered with senior digital designer and creative director to present a series of emails to executive team and CEO. 

Levi's® Global Brand
Levi's® Global Brand

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

Screen Shot 2016-10-31 at 11.51.15 AM.png
EVER Skincare
EVER Skincare

Skin chart email to promote the full PURE RESULTS Skincare Regimen to Specialists and customers. 

bareMinerals®
bareMinerals®

Concepted this marketing push to showcase our array of unique application brushes. this email had a revenue increase of 9% on day of send. Repurposed for French, Canada and British markets. 

KEEP Collective
KEEP Collective

KEEP's "Join Us" email campaign to recruit new designers + sellers. 

bareMinerals®
bareMinerals®

Marketing push to let US, Europe and Japan customers know, "we have so many kinds of foundation, and one is sure to fit your specific needs." 

Stella & Dot
Stella & Dot

Valentine's Day email to push "date night, done right" groupings of product. This email fell into the six month editorial calendar I created with the senior digital designer and creative director. 

EVER Skincare
EVER Skincare

Marketing "bundles" email to push the sale of two products. Since it was around Valentine's Day, the art director and myself concepted a look, feel to shoot and write to. Revenue conversion from first day of email release was 11%. 

bareMinerals®
bareMinerals®

Promo email to market range of primers to US and Europe. 

Levi's®
Levi's®

Sample of mobile email copy. 

Levi's® Global Brand
Levi's® Global Brand

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

bareMinerals®
bareMinerals®

Email alert for US, France and Canada that top selling product now comes in new shades. 

Stella & Dot
Stella & Dot

"Weekly Want" product marketing email. 

Stella & Dot
Stella & Dot

Concept Email for Spring Collection 2016

Game Show Network: New Game Promo Email
Game Show Network: New Game Promo Email

Email sent via Responsys platform to segment of approx. 610,000 players. 

bareMinerals
bareMinerals

Sample of flash sale email and category banner.

Stella & Dot
Stella & Dot

Product Marketing Email

Stella & Dot
Stella & Dot

Trend email. Call out to customers and stylists the latest jewelry trend, rose gold. 

GSN Games
GSN Games

New game promo for time limited content.

Levi's®
Levi's®

Email is part of a test series to send to plus size shoppers. Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

Stella & Dot
Stella & Dot

This email was part of our January campaign, "New Year Style Resolution". Sent to US and Canada. 

EM16_315_April Direct Mail Test_1.jpg
bareMinerals
bareMinerals

"Time lapsed" customers who received 15% off direct mailer, and have not interacted with the brand, in-store or online in three months. 

EM16_381_Memorial Day.jpg
Levi's® Promo Email
Levi's® Promo Email

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

Screen Shot 2016-10-31 at 11.50.18 AM.png
HP for Designkitchen Agency
Levi's® Global Brand
bareMinerals
HP for Designkitchen Agency
Stranger Things Facebook Post
bareMinerals®
HP for Designkitchen Agency
Stella & Dot
Levi's® Global Brand
Screen Shot 2016-10-31 at 11.51.15 AM.png
EVER Skincare
bareMinerals®
KEEP Collective
bareMinerals®
Stella & Dot
EVER Skincare
bareMinerals®
Levi's®
Levi's® Global Brand
bareMinerals®
Stella & Dot
Stella & Dot
Game Show Network: New Game Promo Email
bareMinerals
Stella & Dot
Stella & Dot
GSN Games
Levi's®
Stella & Dot
EM16_315_April Direct Mail Test_1.jpg
bareMinerals
EM16_381_Memorial Day.jpg
Levi's® Promo Email
Screen Shot 2016-10-31 at 11.50.18 AM.png
HP for Designkitchen Agency

Facebook post for global HP account spotlighting the HP Pavilion x360 Laptop. 

INSIGHT

The Pavilion x360 is a veritable transformer. It can go from one mode to another to suit your needs—working, watching, playing, and going. So let’s tell this mode story in a really cool way using an animated morphing GIF.

Target demo: younger millennials and GEN Z. Click here to view the video

Levi's® Global Brand

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

bareMinerals

Warm up to summer email. Concepted idea (travel story) and executed with senior digital designer. Copy and design was used for British market and translated for French marketing team for execution in Europe. 

HP for Designkitchen Agency

Facebook post for global HP account spotlighting the HP Envy All-in-One. 

INSIGHT

If you want to enjoy some immersive entertainment, whether at home or on the go, the ENVY Laptop is a great choice. Its HD display (optional 4K) gives you a larger-than-life cinematic experience. That’s exactly what we’ll communicate in this super fun execution. 

Target demo: older millennials who brand themselves with experiences. Click here to pan on image. 

Stranger Things Facebook Post

Facebook post for global HP account spotlighting the HP Pavilion Laptop. 

INSIGHT

HP laptops are your portal to the internet, movies, entertainment, games, and more. When you open the screen, you’re transported to another place, free of the day’s trials and tribulations. So kick back and chill with an episode of the wildly popular, Netflix TV show, Stranger Things. The sci-fi show has quickly gained an international cult following, putting it in direct competition with Game of Thrones.

Target demo: older millennials. 

Click here to view the video

bareMinerals®

Email send out to US market, then repurposed for French and Canada vacation messaging. 

HP for Designkitchen Agency

Instagram post for global HP account spotlighting the Spectre Laptop. Target demo: luxury, tech loving millennials who are obsessed with latest trends in design, style and culture. Click here to watch/listen to video.

Stella & Dot

Concept email for USA rebrand, showcasing the 2016 spring collection. Partnered with senior digital designer and creative director to present a series of emails to executive team and CEO. 

Levi's® Global Brand

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

EVER Skincare

Skin chart email to promote the full PURE RESULTS Skincare Regimen to Specialists and customers. 

bareMinerals®

Concepted this marketing push to showcase our array of unique application brushes. this email had a revenue increase of 9% on day of send. Repurposed for French, Canada and British markets. 

KEEP Collective

KEEP's "Join Us" email campaign to recruit new designers + sellers. 

bareMinerals®

Marketing push to let US, Europe and Japan customers know, "we have so many kinds of foundation, and one is sure to fit your specific needs." 

Stella & Dot

Valentine's Day email to push "date night, done right" groupings of product. This email fell into the six month editorial calendar I created with the senior digital designer and creative director. 

EVER Skincare

Marketing "bundles" email to push the sale of two products. Since it was around Valentine's Day, the art director and myself concepted a look, feel to shoot and write to. Revenue conversion from first day of email release was 11%. 

bareMinerals®

Promo email to market range of primers to US and Europe. 

Levi's®

Sample of mobile email copy. 

Levi's® Global Brand

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

bareMinerals®

Email alert for US, France and Canada that top selling product now comes in new shades. 

Stella & Dot

"Weekly Want" product marketing email. 

Stella & Dot

Concept Email for Spring Collection 2016

Game Show Network: New Game Promo Email

Email sent via Responsys platform to segment of approx. 610,000 players. 

bareMinerals

Sample of flash sale email and category banner.

Stella & Dot

Product Marketing Email

Stella & Dot

Trend email. Call out to customers and stylists the latest jewelry trend, rose gold. 

GSN Games

New game promo for time limited content.

Levi's®

Email is part of a test series to send to plus size shoppers. Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

Stella & Dot

This email was part of our January campaign, "New Year Style Resolution". Sent to US and Canada. 

bareMinerals

"Time lapsed" customers who received 15% off direct mailer, and have not interacted with the brand, in-store or online in three months. 

Levi's® Promo Email

Worked with eComm team to write segmented emails to MEN, WOMEN and NULL groups so they could better capture ROI results and segment user groups. 

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