Recording Artist, Andrew McMahon's Video Synesthesia
Andrew McMahon's team approached Sara through her joint fashion blog NORTH//SOUTH with friend and collaborator, Ashley Mahmoudian, to concept and style his upcoming single, Synesthesia. Together, Sara and Ashley, pitched the overarching concept of the music video to take after the Holi festival in India. Once the overarching theme was approved, the girls were responsible for styling everyone in the video with an emphasis on maintaining Andrew's new "look" which branded him as an independent artist branching out from his Something Corporate band roots to fame.
The project was a huge success that lead the pair to style Andrew for the 2013 Emmy Awards show, where he was nominated for Best Original Score for his song, "I Heard Your Voice in a Dream" for NBC's show, Smash.