HP for Designkitchen Agency

Pitch deck for social media concepts to promote the launch of the Elite x3. The first all-in-one device that functions as a PC, tablet and phone. Marketed towards IT Managers and business professionals that are tired of "work hacking" across devices.   

Stella & Dot: Company Brand Book

Worked with Creative Director and designers to conduct a comprehensive brand audit and create this brand book.

I created a layout and wrote all words you see here. 

bareMinerals® GEN NUDE Collection

Collection launch video in partnership with Refinery 29. Also meant to drive interactive social campaign GenEmoji, where customers can text bareMinerals to get shade matched with their perfect GEN NUDE™ lip color. 

EVER Skincare: New Program Launch 

Strategically launched Easy Replenish program to customers and sales specialists as a way to save money, on shipping, and earn quick commissions.

 Just subscribe to your favorite EVER products during checkout to save BIG.

Stella & Dot Brand Guidelines

Customer Personas I tailored Stella & Dot's broad customer age range, 28-55 years old, into five digestible personalities for marketing + creative teams to design marketing campaigns around. These personas were shared with global marketing teams in Canada, France and England.

EVER Skincare: Brand Exploration 

Art Director: Chiara Mestre

Brand Language and Voice: Sara Iravani

Copy Style Guide for GSN Games

Long-term project to overhaul each brand within Game Show Network and create a resource for artists, game designers, and marketing.

Scroll down to view the first eight pages of the style guide here: