Created characters, "Disco Dude" and "Far Out Farrah", for new 1970s inspired slots game. Worked with Game Producers to create a "How-To" section for players. Wrote disco-dancing themed copy to stay in-line with the game's character's, narrative, and theme.
Solitaire TriPeaks Mobile App
New user flow for first time users. Needed to be a quick how-to play that would only last a few hands. Longer how-to's have been proven to retain less players. Worked with UX team, analytics and game designers on this project.
"Welcome to the GSN Grand"
Had UX team add in these end slides to the new user flow where VIP Hostess, Heather, offers new users with a glass of champagne for added "VIP" effect.