Adulting Can wait
The months of May and June signify a time for college kids to walk down the aisle into adulthood. So how can Uber grab new grads' attentions and make them think of their app as the go-to transportation option for all their summer adventures?
Insight: The end of college is an exciting time, but it also marks a shift. Students leave behind the cool, “chill,” college student → a 9-5 young professional.
Let’s talk to new grads where they hang out most: Facebook, Snapchat, and Instagram. Through social media videos we can poke fun at the natural friction experienced when graduates have to start #adulting.
VIDEO #1: GO NUTS
Adulting can wait 🙅♀️ request a late night Uber ride for one last late night food run #🍩 #ClassOf2017
VIDEO 2: GO NUTS
Adulting can wait 🙅♀️ request a late night Uber ride for one last food run
Video 4: After Party
Graduation ✔️ Grad night ✔️ Morning after tacos ✔️
#AdultingCanWait 🌮 #ClassOf2017
Video 3: Getaway
Request a ride for one last epic adventure 😮