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Sara Iravani, reporting live 

Early on in my career I wrote for various digital media publications like, Racked, Mission Local, Refinery 29, SF Indie Fashion, and more. It was like mid-aughts (pre-Instagram). Newspapers were letting legacy staff members go—blogging and digital storytelling was the new frontier.

With all the branding and marketing work on this site, you may be thinking this is kinda random work experience.


Researching noteworthy subject matter and crafting stories around persons of interest, national hot spots and business news is how I mastered the art of storytelling. Also, reading a lot of books by Tom Wolfe helped me craft the art of "blending in" with the wallpaper to nail celebrity interviews. I mean they are just like us, but with way more money and plastic surgery. 

Scroll down to view clippings of my previously published stories.