Always on ๐Ÿ”ฅ 

As HP's Always On global social media copywriter, I was the conceptual copy brains on a creative team that was constantly reinventing the way HP spoke to people across the world. As the voice, I was responsible for lighting up HP's Facebook, Instagram, and Twitter channels with exciting, feed-stopping concepts. As a team, we worked in multiple cycles; pitching ideas, art directing on-set, and working through multiple deadlines for our clients, HP's consumer printer and PC teams. 

Humble brag: my team won over our client partners trust so much so that we convinced them to start speaking to their product's target audience like ACTUAL PEOPLE on social.

Yerp.

Emojis, of-the-moment acronyms, GEN Z misspellingsโ€”we kept HP's social media feeds lit AF.

#partnership #trust #respect #success

 
 
 
 
 
 
 
 

Muybridge 

Social media post copy: 

Can your laptop do this? ๐Ÿ˜˜ #FlipOff

 

 

 

 

 

 

 

 

 

 

 

Game of thrones x hp 

Social media post copy: 

And just like that, *POOF,* you're there. 

 

 

 

 

 

 

 

 

 

 

Hack the ui 

In a flash of brilliance my creative team decided to break Instagram's UI using HP's mobile printer. 

 

 

 

 

 

 

 

 

 

 

 

World hello day

Social media post copy:

Reach into your screen and say ๐Ÿ‘‹ to celebrate #WorldHelloDay โ˜ฎ๏ธ 

 

 

 

 

 

 

 

 

the Sight of sound series 

Social media post copy:

Give a gift that sounds as beautiful as it looks #ReinventingGiving #BangOlufsen 

 

 

 

 

 

 

 

 

 

 

 

 

drive-thru menagerie 

Social media post copy:

Entertainment that's larger than life. Bet you can't find the people sitting in the tree inside the scene below ๐Ÿ‘๏ธ๐Ÿ‘๏ธ.

 

 

 

 

 

 

 

the Sight of sound series 

Social media post copy:

Give a gift that sounds as beautiful as it looks #ReinventingGiving #BangOlufsen 

 

 

 

 

 

 

 

 

 

 

DIY Halloween 

Social media post copy:

#CoolMom has the best ๐Ÿฌ and the best ๐ŸŽƒ #DIY #Halloween #HPpavillion