As an intern on Sephora's editorial team, I worked with senior writers on projects for Sephora's blog, The Glossy. Here, I created original content to support marketing initiatives for new products, collections, and beauty trends. It was fun, fast-paced, and consisted of me transcribing and writing interviews, producing supporting copy for social media posts, and working on product naming for Sephora collection lines.
With 250 polishes and counting, Formula X is obsessed with intense color saturation, brilliant shine, and a high-endurance finish. It's not just polish—it's personality—in every Venetian glass bottle. X makes it easy to xpress your true colors.
I brainstormed and named the first 12 colors for this new line of Sephora nail polishes.